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A Multi-Criteria Decision-Making Framework for Strategic Entry into Energy Service Markets: Integrating SWOT, AHP and TOWS with an Application to the Telecommunications Industry
Hadi Aziminejad *1 , Mohamamd Yousof Shahcheraghi2
1- Researcher, Information and Communication Technology Research Institute (ITRC), Tehran, Iran , H.aziminejad@itrc.ac.ir
2- Business Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran
Abstract:   (11 Views)
This study presents a framework for prioritizing strategic actions for a telecommunications operator considering entry into Iran’s energy services market. Geometric aggregation of 690 pairwise judgments from 15 experts yielded the following SWOT priorities, in descending order: opportunities (0.380255), strengths (0.264294), threats (0.226549), and weaknesses (0.128902). O1 and S4 received the highest global weights. SO1 ranked first under all four baseline scoring rules. When the SWOT dimension weights were varied one at a time, SO1 ranked first by raw score in all 24 scenarios and by mean factor weight in 18 of the 24 scenarios. A separate sensitivity analysis of local factor weights showed that SO1 retained the highest raw score in 119 of 120 scenarios. The Business Model Canvas and implementation roadmap present design proposals for subsequent feasibility assessment. [Reviewer 2, Comments 1.4, 2.1, and 1.7]
Keywords: multi-criteria decision making, AHP, SWOT, weighted TOWS, sensitivity analysis, digital energy services.
Full-Text [PDF 718 kb]   (5 Downloads)    
Type of Study: Research | Subject: Decision Analysis and Methods
Received: 2026/10/13 | Accepted: 2026/11/11
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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.