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Proposing the pricing model of petrochemical products with a customer-centered approach Based on Fuzzy Delphi Evaluation
Sakineh Alizadeh Latrei1 , Seyed Ali Nabavi chashmi2 , Iraj Mahdavi3
1- Babol Azad University , alizade.manager64@gmail.com
2- Faculty of Islamic Azad University of Babol
3- Faculty of Mazandaran University of Science and Technology
Abstract:   (22 Views)
Pricing is the core of every business plan and directly affects the components and marketing strategies of industrial companies. The present study was conducted with the aim of achieving product pricing patterns in industrial markets with a customer-oriented approach based on the Fuzzy Delphi method. The method considered for conducting the present study is the qualitative method. The statistical population of the qualitative part of this study consists of experts, managers, assistants, and senior experts in the petrochemical industry. The data collection tool in the qualitative stage is in-depth and semi-structured interviews with experts, and in the quantitative part, a researcher-made questionnaire, which was used to confirm its validity by using content validity and construct validity. In order to measure the reliability of the study, Cronbach's alpha coefficient was used, the value of which was calculated to be above 0.7 for the total research variables. In the first part, using the data-based approach, the 6 main categories of the model were identified and presented in the form of a strategic pricing model for petrochemical products. The results confirm the positive and significant relationships between the research variables. Therefore, it can be stated that the relationships considered in the model are correct and logical and the presented model is confirmed.
Keywords: transfer pricing, petrochemical products, costing, hybrid approach
Full-Text [PDF 526 kb]   (8 Downloads)    
Type of Study: Research | Subject: Other Related Subject
Received: 2025/05/13 | Accepted: 2026/05/23
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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.