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The Role of Digital Leadership in The Sustainable Performance of Egyptian Telecommunications Companies: The Mediating Effect of Digital Organizational Culture
Atef Fakhfakh1 , Amr Noureldin 2, Mohamed Aboueldahab3 , Basem Nabil1
1- Department of Human Resources Management, College of Administrative and Human Sciences, Buraidah colleges, KSA, Saudi Arabia
2- Department of Business Administrations, College of Administrative and Human Sciences, Buraidah colleges, KSA, Saudi Arabia , Amr.Nour@bpc.edu.sa
3- Department of Management Technology and business, Faculty of Management Technology and Information Systems, Portsaid University, Egypt
Abstract:   (320 Views)
This paper focuses on mobile telecommunication companies (MTCs) in Egypt to investigate the impact of digital leadership (DL) on sustainable performance (SP). The mediating role played by digital organizational culture (DOC) in the relationship between DL and SP is also examined. The survey method is employed to conduct this research, and data is collected from 331 respondents. The proposed hypotheses are tested using structural equation modeling and analyzed using structural equation modeling Smart PLS V.4. The results indicate that DL directly influences DOC. SP and DOC partially mediate the relationship between DL and SP. Previous research has not extensively examined the mediating role of DOC in the relationship between DL and SP. This research is one of the first studies to demonstrate that DL positively impacts the SP of Egyptian MTCs through the mediating role of DOC.
Keywords: Digital Leadership, Digital Organizational Culture, Sustainable Performance
     
Type of Study: Research | Subject: Technology and Knowledge Management
Received: 2024/11/21 | Accepted: 2024/12/8
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