جلد 28، شماره 1 - ( 12-1395 )
جلد 28 شماره 1 صفحات 8-1 |
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Rasti-Barzoki M, Jafari H, Hejazi S R. Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain. IJIEPR 2017; 28 (1) :1-8
URL: http://ijiepr.iust.ac.ir/article-1-688-fa.html
URL: http://ijiepr.iust.ac.ir/article-1-688-fa.html
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain. نشریه بین المللی مهندسی صنایع و تحقیقات تولید. 1395; 28 (1) :1-8
چکیده: (5864 مشاهده)
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decentralized case. Then, the centralized model is developed to maximize the total profit of the whole system. Finally, the equilibrium decisions are discussed and some managerial insights are revealed.
نوع مطالعه: پژوهشي |
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دریافت: 1395/6/1 | پذیرش: 1396/3/1 | انتشار: 1396/3/28
دریافت: 1395/6/1 | پذیرش: 1396/3/1 | انتشار: 1396/3/28
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