Volume 28, Issue 1 (IJIEPR 2017)                   IJIEPR 2017, 28(1): 1-8 | Back to browse issues page

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Department of Industrial and Systems Engineering, Isfahan University of Technology
Abstract:   (1382 Views)

In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decentralized case. Then, the centralized model is developed to maximize the total profit of the whole system. Finally, the equilibrium decisions are discussed and some managerial insights are revealed. 

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Type of Study: Research | Subject: Operations Research
Received: 2016/08/22 | Accepted: 2017/05/22 | Published: 2017/06/18