Volume 28, Issue 1 (IJIEPR 2017)                   IJIEPR 2017, 28(1): 1-8 | Back to browse issues page

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Rasti-Barzoki M, Jafari H, Hejazi S R. Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain. IJIEPR 2017; 28 (1) :1-8
URL: http://ijiepr.iust.ac.ir/article-1-688-en.html
Game-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
Morteza Rasti-Barzoki1 , Hamed Jafari 1, Seyed Reza Hejazi1
1- Department of Industrial and Systems Engineering, Isfahan University of Technology
Abstract:   (5863 Views)

In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decentralized case. Then, the centralized model is developed to maximize the total profit of the whole system. Finally, the equilibrium decisions are discussed and some managerial insights are revealed. 

Keywords: E-commerce, Supply chain management, Dual-channel structure, Game theory, Nash equilibrium, Centralized model.
Full-Text [PDF 316 kb]   (2455 Downloads)    
Type of Study: Research | Subject: Operations Research
Received: 2016/08/22 | Accepted: 2017/05/22 | Published: 2017/06/18
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