Volume 23, Issue 3 (IJIEPR 2012)                   IJIEPR 2012, 23(3): 217-222 | Back to browse issues page

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Samizadeh R, Parsaie mehr S. Wiki as a ckm tool in websites. IJIEPR 2012; 23 (3) :217-222
URL: http://ijiepr.iust.ac.ir/article-1-415-en.html
Wiki as a ckm tool in websites
Reza Samizadeh 1, Sara Parsaie mehr
1- , rsamizadeh@alzahra.ac.ir
Abstract:   (7286 Views)
The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intentions in the web site. By using multidimensional analysis, this study shows that choosing a suitable tool for hosting in the websites in order to gather essential knowledge from customers plays an important role in explaining certain customer online behavior. In particular, the researchers propose a model that explains wikis require a culture of collaboration and sharing in an online environment to achieve a win-win situation between customers and producers.
Keywords: Knowledge management, customer Knowledge management (CKM), Wikis, e-commerce
Full-Text [PDF 1074 kb]   (3618 Downloads)    
Subject: E-Business and E-Commerce
Received: 2012/03/4 | Accepted: 2014/07/21 | Published: 2014/07/21
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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.