Volume 23, Issue 3 (IJIEPR 2012)                   IJIEPR 2012, 23(3): 217-222 | Back to browse issues page

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Samizadeh R, Parsaie mehr S. Wiki as a ckm tool in websites. IJIEPR. 2012; 23 (3) :217-222
URL: http://ijiepr.iust.ac.ir/article-1-415-en.html
1- , rsamizadeh@alzahra.ac.ir
Abstract:   (4304 Views)
The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intentions in the web site. By using multidimensional analysis, this study shows that choosing a suitable tool for hosting in the websites in order to gather essential knowledge from customers plays an important role in explaining certain customer online behavior. In particular, the researchers propose a model that explains wikis require a culture of collaboration and sharing in an online environment to achieve a win-win situation between customers and producers.
Full-Text [PDF 1074 kb]   (2442 Downloads)    
Subject: E-Business and E-Commerce
Received: 2012/03/4 | Accepted: 2014/07/21 | Published: 2014/07/21

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