en و موضوعات مربوط Other Related Subject پژوهشي Research <span style="FONT-SIZE: 10pt COLOR: black FONT-FAMILY: Times-Roman mso-fareast-font-family: 'Times New Roman' mso-ansi-language: EN-US mso-fareast-language: EN-US mso-bidi-language: FA mso-bidi-font-family: Times-Roman"><em><font face="Times New Roman">Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that deals with knowledge from customers rather than knowledge about customers. However, little research has been done on the application of CKM in e-business. In this paper, after an overview of the literature, an application of CKM in Customer Lifetime Value (CLV) measurement is studied in an e-retailer case where Corporate Image and Reputation are taken into consideration.</font></em></span> Customer Knowledge Management (CKM), Customer Lifetime Value (CLV), Customer Relationship Management (CRM), Corporate Image,Neural Networks 21 30 http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-1-44&slc_lang=en&sid=1 A. Aghaie AAghaie@kntu.ac.ir 18003194753284600244 18003194753284600244 Yes