en و موضوعات مربوط Other Related Subject پژوهشي Research <p>  <i>For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the respondents. The ultimate aim is to uphold the turnover of the organization and to create good market penetration of the goods produced in highly competitive business world </i><i>. </i></p> Price, quality, service, guarantee, warrantee, discounts. 213 220 http://ijiepr.iust.ac.ir/browse.php?a_code=A-10-329-3&slc_lang=en&sid=1 T.B. Pankhania tbp@sify.com 180031947532846001196 180031947532846001196 Yes Associate Professor,Mechanical Engineering, Birla Vishvakarma Mahavidyalaya,Engineering College, Sardar Patel University, Vallabh Vidyanagar, Anand, Gujarat, India V.K. Modi 180031947532846001197 180031947532846001197 No Lecturer, Mechanical Engineering, B. &B. Institute of Technology, Vallabh Vidyanagar, Anand, Gujarat, India