Volume 21, Issue 1 (IJIEPR 2010)
IJIEPR 2010, 21(1): 23-33 |
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1- , kamfeizi@yahoo.com
Abstract: (12037 Views)
One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a model of customer's trust in e-banking industry based on the outcomes of previous researches and semi-structured interviews with experts in e-banking services. To examine the model a descriptive survey was applied. The survey sample population consisted of 405 randomly taken e-banking service users in the city of Tehran, according to a cluster random sampling skim. An important part of the results revealed Trust beliefs relate directly with satisfaction and loyalty among e-banking customers.
Type of Study: Research |
Received: 2010/08/25 | Published: 2010/06/15
Received: 2010/08/25 | Published: 2010/06/15
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