جلد 21، شماره 1 - ( 3-1389 )                   جلد 21 شماره 1 صفحات 23-33 | برگشت به فهرست نسخه ها


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Feizi K, Ronaghi M H. A Model for E-banking Trust In Iran’s Banking Industry. IJIEPR. 2010; 21 (1) :23-33
URL: http://ijiepr.iust.ac.ir/article-1-151-fa.html
A Model for E-banking Trust In Iran’s Banking Industry. نشریه بین المللی مهندسی صنایع و تحقیقات تولید. 1389; 21 (1) :23-33

URL: http://ijiepr.iust.ac.ir/article-1-151-fa.html


چکیده:   (7536 مشاهده)
One of the crucial factors affecting success of e-banking services is customer’s trust. Acquiring customer trust depends on different variables that an e-banking struggles to control. This research aims to explain and clarify the inter-relationships and the interaction effects among customer’s online trust and other relevant factors such as satisfaction and loyalty in e-banking. We developed a model of customer's trust in e-banking industry based on the outcomes of previous researches and semi-structured interviews with experts in e-banking services. To examine the model a descriptive survey was applied. The survey sample population consisted of 405 randomly taken e-banking service users in the city of Tehran, according to a cluster random sampling skim. An important part of the results revealed Trust beliefs relate directly with satisfaction and loyalty among e-banking customers.
     
نوع مطالعه: پژوهشي |
دریافت: ۱۳۸۹/۶/۳

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